Effective Date: October 17th 2024

Last Updated: May 17, 2024

Your privacy is important to us at 90sAlt.com (“90s Alt” or “Company” or “we”, or “us,” or “our”). This Privacy Policy (the “Privacy Policy”) governs the use of your Personal Information (as defined below) in connection with any websites, mobile websites or mobile apps owned or operated by us, including, without limitation, the website currently located at 90sAlt.com including any of our Social Media Pages as defined therein (collectively, the “Site”), and any other interactive features, widgets, or resources offered by us through traditional Internet websites, mobile devices or other online platforms, and all other content included within the Site (collectively, the “Services”).

This Privacy Policy explains our practices for collecting, using, maintaining, protecting, and disclosing that information. Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Site, including, without limitation, 90sAlt.com, and any related 90salt.com webpages, mobile sites or apps. If you do not agree with our Terms of Use and/or the Privacy Policy, please refrain from using our Site. By accessing or using our Site, you agree to our use of your Personal Information consistent with the Terms of Use and this Privacy Policy. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Contact Information

Should you have any questions about our Site or this Privacy 9

Contact@90sAlt.com

Scope of this Privacy Policy

This policy applies to information we collect by ourselves or through our service providers:

• On our Site (90sAlt.com) and mobile applications.
• Via email, text and other electronic messages between you and the Site.
• When you interact with our advertising and applications on third-party websites and services; if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by any third party (including, if applicable, our affiliates and subsidiaries).
• Any third party (including, if applicable, our affiliates and subsidiaries), through any application or content (including advertising) that may link to or be accessible from or on the Site.

Controller

90sAlt.com is the controller and responsible for your Personal Information. We have appointed a Data Privacy Manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the Data Privacy Manager at the email address below.

contact@90sAlt.com

Information We Collect and How We Use It

Personal Information Provided by You

We collect information that you choose to provide us or that you choose to include in your profile or account, and that personally identifies you such as your name, address, zip code, telephone number, e-mail address, and other personally identifiable information (“Personal Information”). It does not include information where the identity has been removed (anonymous data) or is otherwise subject to an exemption under applicable law. You may be asked to provide us with Personal Information when you register with the Site or apps, subscribe to Services, purchase a product through our online store, send us an email, and at other times to enable us to provide the Site and Services to you and to manage our relationship with you including payment processing, troubleshooting and maintenance. The decision to provide your Personal Information as described above is optional. However, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Site or Services.

We may collect, use, store, and transfer different kinds of Personal Information about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and Services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
• Profile Data includes your username and password, purchases, or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data includes information about how you use our Site, products and Services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our service providers and your communication preferences.

We also may collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your Personal Information but is not considered Personal Information by law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Site feature. However, if we combine or connect Aggregated Data with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

User Content

You also may provide information to be published or displayed (“posted”) on subscriber-access areas of the Site, or transmitted to other uses of the Site or third parties (collectively, “User Content”). Your User Content is posted on and transmitted to others at your own risk. Although we limit access to certain pages to 90sAlt.com account holders only, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Content. Therefore, we cannot and do not guarantee that your User Content will not be viewed by unauthorized persons.

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by postal mail, phone, email or otherwise. This includes Personal Information you may provide when you:
  • Subscribe to our publications;
  • Request marketing to be sent to;
  • Create an account on our Site;
  • Inquire about or place an order for our products; or
  • Give us feedback or contact us.
• Automated technologies or interactions. As you interact with our Site, we will automatically collect certain Contact Data and Technical Data about your equipment, browsing actions and patterns. We collect this Personal Information by using cookies, web beacons, pixels, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. See our section Information We Collect Through Automatic Data Collection Technologies.
• Third parties or publicly available sources. We may receive Personal Information about you from various third parties as set out below:
  • Technical Data about you from analytics providers or search information providers;
  • Contact, Financial, and Transaction Data from providers of analytics, technical, payment, and delivery services; or
  • Google Analytics. We may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Site and how we can improve it. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your Personal Information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Notice. Google utilizes the data collected to track and examine the use of the Site, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Site to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the Site please review “How Google uses information from sites or apps that use our services” (Located Here or any successor URL).

Please know that the Site will collect Personal Information about the type of browser, IP address, or type of operating system you are using to assist us and our service providers in providing and maintaining superior quality service. It is the intent of the Site to use Personal Information only for the purpose for which it was requested and any additional uses specifically provided on the Site.

When you visit or log in to our Site, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other Personal Information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting contacting us at contact@90salt.com

It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent as a means to better understand the way in which other websites garner, make us of, and share information collected.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

• To present our Site and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To provide you with notices about your account or subscription, including expiration and renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Site or any products or Services we offer or provide through it.
• To allow you to participate in interactive features on our Site.
• In any other way we may describe when you provide the information.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• For any other purpose with your consent.

Note that we may process your Personal Information for more than one lawful basis depending on the specific purposes for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your Personal Information where more than one basis has been set out in the table below. Generally, we do not rely on consent as a legal basis for processing your Personal Information. You have the right to withdraw consent to market

ing at any time by contacting us.

Promotional Offers from Us

At times, we may find it necessary to use Personal Information as a means to keep you informed of other possible products and/or Services that may be available to you from the Site. We may also be in contact with you with regard to completing surveys and/or research questionnaires related to your opinion of current or potential future products and/or Services that may be offered. You will receive marketing communications from us if you have requested information from us or purchased products from us and you have not opted out of receiving that marketing, or if you have opted in to our marketing program. See our section on Email Marketing for more details.

Sweepstakes, Contests, Giveaways, Raffles or Similar Promotions

We may operate sweepstakes, contests, giveaways, raffles and similar promotions through the Site or our affiliates’ websites, including with respect to any links or landing pages related thereto that may require online registration by and among us, our affiliates, third parties, or vendors. We typically ask you for certain Personal Information when you enter and, if applicable, win a sweepstake, contest, giveaway, raffle or similar promotion. We may share this Personal Information with our affiliates, or other third-parties, including, but not limited to, sponsors, co-sponsors, marketing parties, or prize providers of such sweepstakes, contests, giveaways, raffles and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contests, giveaways, raffles or promotions. You should carefully review the rules of each sweepstake, contest, giveaway, raffle and promotion in which you participate through the Site or our affiliates’ websites, as they may contain additional important information about us, or other third-parties’, including, but not limited to, a sponsors’, co-sponsors’, marketing parties’, or prize providers’ use of your Personal Information. Insofar as the terms and conditions of such rules concerning the treatment of your Personal Information conflict with this Privacy Policy, the terms and conditions of such rules shall control. We are not responsible for the terms and conditions of a third-party’s, including, but not limited to, sponsor’s, co-sponsor’s, marketing party’s, or prize provider participant’s, privacy policy.

Promotional Emails During Sweepstakes, Contests, Giveaways, Raffles or Similar Promotions Registration Process

Through 90sAlt.com, you can request to receive promotional emails from us. We may also ask if you want to receive such promotional emails from us during sweepstakes, contests, giveaways, raffles or similar promotional registration processes. If you want to receive our promotional emails, you will be asked to provide certain Personal Information and areas of interest so that we can fulfill your request. If you would like to stop receiving such promotional emails, please refer to the unsubscribe or opt-out provisions within the Privacy Policy and any emails received by you.

Third Party Marketing

90sAlt.com does not now, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties for third party marketing.

Disclosures of Your Personal Information

We may find it beneficial to share specific data with our trusted partners or our payment processing vendors, in an effort to conduct statistical analysis, provide you with email, text messages and/or postal mail, deliver support, fill orders and/or arrange for deliveries to be made, or otherwise for the purposes set out in the table above. Any third parties shall be strictly prohibited from making use of your Personal Information, other than to deliver those products and/or Services which you requested, and as such they are thus required, in accordance with this Privacy Policy, to maintain the strictest of confidentiality with regards to all your information. We may share your Personal Information with Internal Third Parties.(as set out in the Glossary) or External Third Parties (as set out in the Glossary).

We may deem it necessary to follow websites and/or pages that our users may frequent in an effort to glean what types of services and/or products may be the most popular to customers or the general public.

We may disclose your Personal Information, without prior notice to you, only if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:

• Remain in conformance with any decrees, laws, and/or statutes or in an effort to comply with any process which may be served upon us and/or our Site;
• Maintain, safeguard and/or preserve all the rights and/or property of the Company; and
• Perform under demanding conditions in an effort to safeguard the personal safety of users of 90sAlt.com and/or the general public.

We may also disclose your Personal Information to third parties to whom we may choose to sell, transfer, or merge parts or all of our business. Alternatively, we may seek to acquire assets that include Personal Information as part of a merger, acquisition, bankruptcy, or other transaction in which we assume control of all or part of a third party’s business. If a change happens to our business, then the new owners may use your Personal Information in the same way as set out in this privacy policy.

We require all third parties to respect the security of your Personal Information and to treat it in accordance with applicable law. We do not allow our third-party service providers to use your Personal Information for their own purposes and only permit them to process your Personal Information for specified purposes and in accordance with our instructions.

Change of Purpose

We will only use your Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purposes is compatible with the original purpose, please contact us.

If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Information without your knowledge or consent, in compliance with the above terms, where this is required or permitted by law.

If You Fail to Provide Personal Information

Where we need to collect Personal Information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or Services). In this case, we may have to cancel a product or Service you have with us but we will notify you if this is the case at the time.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
• Information about you, including your email or home address, or your computer and internet connection, including your IP address, operating system, and browser type

The information we collect automatically does include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Site, product offerings and Services, such as allowing us to recognize you when you visit the Site to provide you with customized information and/or to remember your preferences, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Site according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies) A cookie is a small text file placed on your computer to identify your computer and browser. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. Most web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Site or Services may not work if you delete or disable cookies. Please review the “Third-Party Use of Cookies and Other Tracking Technologies” subsection below for more information on cookies and how you can manage your cookies settings.
• Flash cookies Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see the “Choices About How We Use And Disclose Your Information” subsection below.
• Web Beacons Pages of the Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixels, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please see the  “Choices About How We Use and Disclose Your Information” subsection below for more information about managing your computer’s settings for cookies.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications on the Site are served by third parties, including servers, content providers, analytics providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

The Site uses Adnimation to manage its programmatic advertising sales, which may include the use of first and third-party cookies to collect non-sensitive, anonymized data for advertising targeting purposes. Users can opt-out of personalized advertising by adjusting browser settings.Further, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other Personal Information they or others have about you, including by association with your email or home address. We (or our service providers on our behalf) may then send communications and marketing to these email or home addresses..

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from any providers, see the “Choices About How We Use and Disclose Your Information” subsection below.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. Certain mechanisms are available to you on your browser settings that provide you with the following control over your information:

• Tracking Technologies and Advertising You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. To learn how you can manage your Flash cookies settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly. For more information about the cookies we use, please see our section on “Information We Collect Through Automatic Data Collection Technologies”. 
• We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) or who follow the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising at the following websites:

NAI Website (US): https://optout.networkadvertising.org/?c=1

DAA Website (US): https://optout.aboutads.info/?c=2&lang=EN

Accessing and Correcting Your Information

You may send us an email at contact@90sAlt.com to request access to, correct, or delete any Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states, such as California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia may have additional Personal Information rights and choices.

Please see “Your State Privacy Rights” for more information.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their Personal Information. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their Personal Information.
• Access and obtain a copy of Personal Information you provided to us in a portable format and delete certain Personal Information.
• Correct inaccuracies in their Personal Information, taking into account the information’s nature and processing purpose (excluding Iowa and Utah).
• Data portability.
• Opt-out of Personal Information processing for targeted advertising (excluding Iowa), sales; or profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
• Either limit (opt-out of) or require consent to process sensitive personal information.

The exact scope of these rights may vary by state. To exercise any of these rights please email us at contact@90sAlt.com To appeal a decision regarding a consumer rights request please send an email to contact@90sAlt.com stating the reasons with reasonable detail for such appeal.

Nevada provides its residents with a limited right to opt-out of certain Personal Information sales. Residents who wish to exercise their sale opt-out rights may submit a request to this designated address: contact@90sAlt.com or via https://90sAlt.com/contact. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Advertising

Notwithstanding any other provision herein, we may partner with service providers and advertisers that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you. Our partners may place or recognize a cookie on your computer, device or directly in our emails/communications, and we may share Personal Information with them, as permitted by law and in accordance with this Privacy Policy. Our partners may link the Personal Information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners may use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt out, please visit http://www.aboutads.info/choices.

Retention of Personal Information

We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax and/or accounting obligations.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

90s Alt email subscribers and subscribers of paid content may access and correct their contact information on file by accessing their account online. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Content from the Site, copies of your User Content may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Preference Management

Email Marketing

If you do not wish to have your email address used by us to promote our own or third parties’ products or services, you can opt-out at any time. To opt-out of our email list, send a request to contact@90sAlt.com and ask to be removed, or simply click the unsubscribe link found at the bottom of one of our emails.

Please note that you may not be able to opt-out of certain transactional email communications, such as emails regarding account notifications, customer service questions or product purchases, and/or other information related to your account or your use of the Site and Services.

Information Security

90s Alt has implemented certain procedural, technical and physical security measures to help protect against the risk of loss, misuse, and alteration of Personal Information that you provide on the Site. Nevertheless, such security measures may not prevent all loss, misuse, or alteration of information on the Site, and 90sAlt.com is not responsible for any damages or liabilities relating to any such security failures. By using the Site, you understand that there is a risk that data and communications, including email and other electronic communications, may be accessed by unauthorized third parties. Any transmission of Personal Information is at your own risk. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information, to the extent possible, in public areas of the Site. The information you share in public areas may be viewed by any user of the Site. We are not responsible for the circumvention of any privacy settings or security measures contained on the Site. The foregoing does not affect any liability that cannot be excluded or limited under applicable law.

We also use Secure Socket Layer (SSL) for authentication and private communications in an effort to build users’ trust and confidence in the internet and Site use by providing simple and secure access and communication of Personal Information. Further, we may use payment processing companies based in the United States who provide credit card processing services.

We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Transfer of Information to the United States

We are a global website that operates and provides products and Services to customers located in many different countries around the world. The global nature of our site means that your Personal Information may well be transferred across national boundaries, including, potentially, to countries that do not require organizations by law to look after your Personal Information in the way in which you have come to expect in your own country.

This Site is headquartered and operated in the United States. If you are located outside the United States, please be aware that information we collect, including Personal Information, will be processed in the United States. The United States has received a finding of “adequacy” from the European Union under Article 45 of the General Data Processing Regulation (GDPR) pursuant to the EU-U.S. Data Privacy Framework. The Company relies on certain derogations for specific situations as set forth in Article 49 of the GDPR. In particular, we collect and transfer to the United States Personal Information only: with your consent, to perform a contract with you, or to fulfill a compelling legitimate interest of the Company that does not outweigh your rights and freedoms. We endeavor to apply suitable safeguards to protect the privacy and security of your Personal Information and to use it only consistent with your relationship with the Company and the practices described in this Privacy Policy. We may also enter into data processing agreements and model clauses with our vendors whenever feasible and appropriate.

Children’s Privacy

You must be 18 years of age or older to purchase any products or Services offered by us through the Site. We do not knowingly collect Personal Information from anyone under the age of 18. If you are under age 18, do not use or provide any information on this Site or through any of its features, register on the Site, make any purchases on the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we become aware that a user is under the age of 18 and has registered or otherwise provided Personal Information to us, we will cancel the corresponding registration and delete such information from our records. California residents under 16 years of age may have additional rights regarding the collection and sale of their Personal Information. 

Links to Other Websites

Other website(s) may be linked to and from our Site that are not under the control of 90sAlt.com. 90sAlt.com shall have no responsibility or liability for the content or privacy practices of any such linked website(s) or any link or linking program at any time. If you click on a link on our Site and are directed to a third party’s website, then this Privacy Policy will not apply to your Personal Information collected on that third party’s website and you must read the privacy policy on that website to see how your information will be handled.

Social media widgets or tools may appear on our Site. Your use of these widgets or tools will be governed by the terms of use and privacy policy of the applicable social media provider (e.g., Facebook, Instagram, X, or YouTube).

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your Personal Information. Please

No Fee Usually Required

You will not have to pay a fee to access your Personal Information (or to exercise any of the other rights). However, we may charge a reasonable fee reflecting the administrative costs involved if your request is manifestly unfounded or excessive. Alternatively, we could refuse to comply with your request and notify you of the reason in these circumstances.

What We May Need from You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Information (or to exercise any of your other rights). This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit to Respond

We try to respond to all legitimate requests within forty-five (45) days. Occasionally it could take us longer than forty-five (45) days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to Our Privacy Policy

We may update this Privacy Policy to reflect changes in our privacy practices. If we make changes to this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the Effective Date shown in the revised Privacy Policy. Your continued use of our Site, products or Services constitutes your consent to the revised Privacy Policy.

Accessing and Correcting Your Information

You can review and change your Personal Information by sending us an email at contact@90sAlt.com to request access to, correct, or delete any Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. 

Your Duty to Inform Us of Changes

It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us.

Acceptance of Terms

It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us.

How to Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please feel free to contact our Data Privacy Manager at the following email:

Email address: contact@90sAlt.com

Glossary

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Information for our legitimate interests. We do not use your Personal Information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your Personal Information where it is necessary for compliance with a legal obligation that we are subject to.

Third Parties

Internal Third Parties mean other affiliates of our Company acting as joint controllers or processors and who are based in the United States and provide IT and system administration services and undertake reporting.

External Third Parties mean:

• Service providers acting as processors based in the United States who provide IT and system administration services.
• Professional advisers including attorneys, bankers, auditors, and insurers based in the United States who provide consultancy, banking, legal, insurance, and accounting services.
• Marketing providers, including public relations specialists, advertisers, and sales people.
• Payment processing companies based in the United States who provide credit card processing services.

Your Legal Rights

You have the right to:

Request access to your Personal Information (commonly known as a “data subject access request”)

This enables you to receive a copy of the Personal Information we hold about you and to check that we are lawfully processing it.

This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your Personal Information

This enables you to ask us to delete or remove Personal Information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your Personal Information

You have the right to object to processing of your Personal Information in cases where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information, which override your rights and freedoms.

Request restriction of processing of your Personal Information

This enables you to ask us to suspend the processing of your Personal Information in the following scenarios:

• If you want us to establish the data’s accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your Personal Information to you or to a third party

If you request the transfer of your Personal Information we will provide to you, or a third party you have chosen, your Personal Information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent

You may withdraw your consent at any time where we are relying on consent to process your Personal Information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.